Have you ever felt really welcome and relaxed after you walked into a hotel, store or even office? Perhaps it was the lighting or the decor but most likely there was something more powerful going on. In all probability it was coming from the sense that never sleeps, your sense of smell. You can’t see it or touch it but you can definitely feel the effects of the unique fragrances in the air or scent marketing.
Many hotel, restaurant and retail chains go to great lengths to design and deliver a unique, signature scent in all their locations around the globe. Now, many local independent tourist, culinary, retail and other operations are discovering the power of fragrance marketing.
The power of scent marketing
Even though you can’t see smells the results are very real. American Solutions, Puerto Rico’s premiere fragrance marketing expert reports that restaurants may experience an 8% increase in sales and retail operations up to an 11% uptick on scent alone. The lodging industry sees even more impressive results that include a 20% increase in customer satisfaction scores.
How does scent marketing work?
Smell is the only sense that is connected directly to the brain’s emotional center. Scents therefore have a direct effect on how we feel and in the formation of memories. This is why the scent of a perfume or of a recipe can make you remember someone from long ago or give you a feeling of well being.
The use of aromas and scents dates back to the ancient Greeks. The used herbs and flowers extensively to promote well being and even prosperity. The Romans gave us the word perfume which means “from the smoke” derived from their heavy use of incense.
Your scent marketing expert
American Solutions began offering scent marketing in Puerto Rico 25 years ago. Since then they have grown to hundreds of international chain and local clients on the Island, The Virgin Islands and have even expanded operations into the Unites States.
It’s more popular than you think
Many industries use scent as a marketing and as a well-being tool. American Solutions client list includes the hospitality industry, health care facilities, high-end car dealers, fitness centers, private homes and more. Their strength however, is in the hospitality, restaurant and food service businesses. In these industries the effects are readily evident. The company offers a range of scent delivery options from systems that can be controlled with a smartphone to simple scent-impregnated blocks or filters that can be placed in air conditioning systems.
300+ fragrances to choose from or blend
They treat scent selection as a science. Each fragrance or combination can provoke a particular mood or behavior. American Solutions offers scents that encourage people to linger in a store, some that provoke a feeling of well-being and calm and others that make people hungrier. They offer more than 300 non-toxic, certified environmentally safe essential oils or extracts for businesses to choose from. If you wish they can also help you create your unique fragrance to create a brand signature. All fragrances are free from phthalates, parabens and respiratory allergens. American Solutions products meet or exceed safety, VOC and regulatory requirements.
American Solutions cutting edge technology can also be programmed to create different moods or reactions throughout the day. A fragrance for early morning can then be transitioned to a more activity-inducing scent in the afternoon or evening. The possibilities are endless but the results are real.
Get in touch and discover the power of fragrances
If you want to explore what scent marketing can do for your business give Wilfredo Valentín at American Solutions a call at 787-299-6081 or send your inquiry to info@americansoultionspr.com
Their website is full of valuable information: https://americansolutionspr.com
